Blue

When I was writing “Pink,” I wondered if anyone was selling blue-splashed items to promote awareness of prostate cancer. But symmetrical as the idea would be—and surely it had occurred to someone—I hadn’t noticed any. (Were you aware that September is National Prostate Cancer Awareness Month? Me neither.)

Well, yes, it has occurred to someone that a campaign based on the color, if not the month, has potential. Today I saw that the Republic of Tea sells Blueberry Green Tea in a can with a blue stripe on it, and that a portion of the proceeds from this tea will be donated to the Prostate Cancer Foundation. I’m torn between observing that this is one of the few situations in which the women’s version of something has more publicity and is better funded, and reminding myself that this is hardly a competition.

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